Keller Williams Realty
 Mission Viejo, CA 92691

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Avoid These Mistakes When Selling

Are you really ready to sell your homre, or have you tried with another Realtor, and they failed to get the job done? The below report reveals 7 reasons why some fine homes do not sell, and what you do about it.

These home seller mistakes could cost a home owner thousands of dollars. The good news is that each and every one of these mistakes is entirely preventable.

No. 1 - Poor Marketing.

Marketing is the crucial step in getting top dollar for you home, in a reasonable period of time. Many Realtors simply put a sign in the front yard, and hope some other Buyers Agent will sell the property. At eVantage Real Estate, we proactively and aggressively market your home for sale extolling your properties many features and benefits.

Today over 80% of all home buyers in Orange County and elsewhere, begin their home search on the Internet. That's a Fact! There fore it is crucial to work with a real estate professional who thoroughly understands Internet marketing and knows how to maximize the results of this powerful marketing media. Many agents profess to market your home on the internet, but they fail to accomplish some of the basic but important steps. Visit this Link for more information about our Unmatched Marketing and Internet Advertising Program for Real Estate sales.

No. 2 - Not having a competent Listing real estate agent.

To find an agent, ask friends or search the Internet for prominent local Realtors. Choose an agent with a at least 5 years of experience, and one that consistently sells over 20 or more homes per year. "Selling a house is probably one of your largest transactions in life and you don't want to put it in the hands of just anybody," she says. "You want a successful, experienced Realtor in handling residential sales."

Having a strong and persuasive negotiator on your side, is a powerful tool when it comes to obtaining an extra 2% for the purchase price of the home. Plus a strong listing agent will be a great asset in keeping a Buyer from backing out of the deal if an unexpected surprise occurs. Marketing can "lead the horse to water", and a powerful negotiator "can persuade that horse to drink".

No. 3 - Overpricing or mis-pricing a house.

Home Owners tend to overprice rather than under price, but either one can be a huge mistake in terms of dollars and time. Everybody thinks their house is better than others on the street. Very seldom are they aware of what others have done to improve their houses.

The problem with an overpriced or mis-priced house is it could sit on the market, and the longer it sits there the more likely people are to think there's something wrong. That could force the seller to sell for less. She suggests a seller get a professional opinion on pricing.

No. 4 - Property not in sellable condition.

Sellable condition means a freshly painted interior and exterior, attractive landscaping, clean carpets and working appliances.

Many home owners are not aware of what it takes to make a house attractive to the marketplace of buyers. Often, we don't live in a house the same way that we present a house to the market. Americans tend to have too much clutter that will distract the buyer from seeing the house.

Often times, small repairs left undone scare buyers. Appearances make a huge difference. If you have somebody not willing to paint that pink and purple room, someone down the street will, and buyers tend to go to the house that needs less repairs to be done.

Unless the seller is dealing with a first-time buyer, it's highly likely the prospective buyer just made repairs to their own house to sell so they buy could this one, and they don't want to do it again.

No. 5 - Staying around during the showing.

Buyers want to look into cabinets and closets and other places we don't normally look. They know it's an invasion of privacy, but they feel less guilty about doing this if the seller isn't there.

A prospective buyer may feel the seller is trying to protect or disguise potentially costly issues with the property, she says. A buyer may also feel the need to rush to avoid imposing on the seller's time, and that could negatively influence a buyer's final decision.

In addition, sometimes the seller might say something that could offer an opinion about the house or neighborhood that could influence the purchase negatively. For example, 'I'll be glad to get out of this two-story house. I'm tired of going up and down stairs,' and that could start the buyer thinking about that as a difficulty.

No. 6 - Unwilling to do necessary repairs to complete a sale, such as those uncovered by a home inspection.

Sometimes, a home seller may blow the deal by refusing to clean carpeting or repairing a leak.

A real estate agent can help sort through necessary and unnecessary repairs, or the agent might be able to assist with a minor repair or help estimate the cost of those repairs, which typically don't cost as much as anticipated.

No. 7 - Making the house available to be shown by an agent within a four-hour notice.

A buyer may be in town only for that day, so make the home available to show on a short notice will increase the number of showing which will increase the odds of getting top dollar in the shortest period of time.

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